Understanding Data Brokers: How They Collect Your Information

# Understanding Data Brokers Data brokers are companies that collect, aggregate, and sell personal information about consumers. They operate largely in the shadows, gathering data from hundreds of sources including: - Public records (property, court, voter registrations) - Online activity (browsing history, social media, app usage) - Purchase history (credit cards, loyalty programs) - Location data (mobile apps, GPS tracking) ## The Scale of the Problem There are over 723 data broker websites actively collecting and selling consumer data. Each broker may have dozens to hundreds of data points about you, creating comprehensive profiles used for: - Targeted advertising - Credit decisioning - Employment background checks - Insurance risk assessment - Political targeting ## Your Rights Under laws like CCPA and GDPR, you have the right to: 1. Know what data is collected 2. Request deletion of your data 3. Opt-out of data sales 4. Access your data records ## Taking Action Manual removal from data brokers is time-consuming, often taking 15-45 minutes per site. With 723+ brokers, that's hundreds of hours of work. Locko.AI automates this entire process, continuously monitoring and removing your data.